The Meaning of Profit in Traditional Markets in Frame of Understanding Manunggaling Kawula Lan Gusti

  • (1) * Harfiahani Indah Rakhma Ningtyas            Universitas Airlangga Surabaya  

    (*) Corresponding Author


This study focuses on a traditional market in Pasuruan, East Java, using an ethnographic approach to explore the cultural significance of profit. The concept is deeply influenced by "Manunggaling Kawula Lan Gusti," impacting culture, business, and subjective interpretation. From a cultural standpoint, profit goes beyond finances, intertwining with spiritual values, ethics, and societal contributions. Business practitioners adopting this philosophy view profit as a result of honest service, community empowerment, environmental conservation, and high ethical standards. Subjective interpretations vary, reflecting personal experiences and values. Benefits are seen as reflections of personal well-being, cultural contributions, community empowerment, and enriching relationships. The study suggests further research to explore integrating "Manunggaling Kawula Lan Gusti" in modern business. Understanding perceptions of businesses embracing these values can offer insights into their relevance and sustainability in contemporary contexts. Practically, businesses can draw inspiration from this research to develop more sustainable, ethical, and spiritually-oriented models, creating positive impacts financially, socially, and environmentally


Download data is not yet available.


Metrics Loading ...


Afrianti, D. (2018). Transformasi penyebaran konsep Manunggaling Kawula lan Gusti dalam Masyarakat Jawa dari Abad ke-16 M hingga Abad ke-21 M (Doctoral dissertation, UIN Sunan Gunung Djati Bandung).

Afrianti, D. (2019). Transformation of the Spread of the Manunggaling Kawula lan Gusti Concept in Javanese Society from the 16th Century AD to the 21st Century AD. International Journal of Islamic Khazanah, 9(1), 29–34.

Ahmad, S. , & B. M. A. (2017). The Status of Preference Shares from Islamic Perspective. International Journal of Academic Research in Business and Social Sciences, 7(10), 617–627.

Akpan, S. J. (2016). The Influence of Cultural Factors on Consumer Buying Behaviour (case Study pf Pork). British Journal of Marketing Studies, 4(6), 44–57.

Anshori, N. S. (2013). Makna kerja (meaning of work) suatu studi etnografi abdi dalem keraton ngayogyakarta hadiningrat daerah istimewa yogyakarta (Doctoral dissertation, UNIVERSITAS AIRLANGGA).

Baker, H. K. and M. G. S. (2011). Capital Structure and Corporate Financing Decisions: Theory, Evidence, and Practice. John Wiley & Sons Inc. Hoboken, New Jersey, Canada.

Balaguer, J. I. G. , & C. C. J. P. (2012). The different conception of economic profit in cooperatives. Journal of Co-Operative Accounting and Reporting, 1(1), 29.

Birsyada, M. I. (2020). Sufism ethics in Javanese aristocracy: A historical perspective. Int. J. Innov. Creat. Chang, 11(10), 267–286.

Efendi, A. , & A. A. M. (2021a). Konsep Penentuan Harga Jual Pada Pasar Tradisional Dalam Bingkai Pemahaman Manunggaling Kawula Lan Gust. UMMagelang Conference Series, 448–464.

Efendi, A. , & A. A. M. (2021b). Konsep Penentuan Harga Jual Pada Pasar Tradisional Dalam Bingkai Pemahaman Manunggaling Kawula Lan Gusti. In UMMagelang Conference Series, 448–464.

Ghazali, M. R. M. , & A. H. S. (2017). Value management: Implementation of asset life cycle in one of oil and gas service company. International Journal of Advanced Engineering Research and Science, 4(10), 237–274.

Han, S. , K. T. , S. S. and Y. Y. K. (2010). A Cross-Country Study On The Effects of National Culture On Earnings Management. Journal of International Business Studies, 41(1), 123–141.

Hartanto, T. (2020). Persistence of Spatial Layout Concept as the Basis for Conservation of the Baluwarti Settlement of Surakarta. . In PROCEEDING INTERNATIONAL CONFERENCE ON ENGINEERING, 1(1), 1–9.

Iqbal, Z. , & M. A. (2011). An introduction to Islamic finance: Theory and practice . John Wiley & Sons, 687.

Koç, M. A. (2019). Interpretation of the rise of the crown prince Muhammad bin Salman and Saudi Foreign Policy According to the barakah circle theory. . Journal of Islamicjerusalem Studies, 19(2), 165–180.

Mujaddidi, M. Y. (2017). Profit Distribution in the Islamic Banks-Daily Product Basis and Allocation of Weightages. Journal of Islamic Business and Management, 7(1), 39–51.

Nasharudin, M. , A. T. and S. S. (2014). Trader Sturdiness at Traditional Market in Facing Modern Market Progress. International Journal of Business and Management Invention, 3(5), 49–58.

Roziqin, C. (2007). Serat suluk gatholoco sebuah sinergi kultural antara islam dan jawa (suatu kajian resepsi sastra).

Sahlan, A. , & F. A. (2016). Collaboration sufism Islamic and adherents Javanese in the story puppet of Dewaruci in Java Indonesia. Social Sciences (Pakistan), 11(21), 5211–5217.

Sholikhin, K. M. (2011). Manunggaling Kawula-Gusti. Media Pressindo.

Soedigdo, D. , H. A. , & U. T. B. (2014). Elemen-elemen pendorong kearifan lokal pada arsitektur nusantara. . Jurnal Perspektif Arsitektur, 9(1).

Widodo, S. T. , & P. A. (2019). THE CONCEPT OF ENVIRONMENTAL CONSERVATION IN THE JAVANESE COMMUNITY IN THE 19TH CENTURY. International Journal of Conservation Science, 10(3), 449–458.

Picture in here are illustration from public domain image (License) or provided by the author, as part of their works
How to Cite
Indah Rakhma Ningtyas, H. (2024). The Meaning of Profit in Traditional Markets in Frame of Understanding Manunggaling Kawula Lan Gusti. Journal of Accounting Science, 8(1), 88 - 99.
Financial Accounting