The Meaning of Profit in Traditional Markets in Frame of Understanding Manunggaling Kawula Lan Gusti

Harfiahani Indah Rakhma Ningtyas

doi:10.21070/jas.v8i1.1772

(1) * Harfiahani Indah Rakhma Ningtyas Universitas Airlangga Surabaya
Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.21070/jas.v8i1.1772

Abstract

This study focuses on a traditional market in Pasuruan, East Java, using an ethnographic approach to explore the cultural significance of profit. The concept is deeply influenced by "Manunggaling Kawula Lan Gusti," impacting culture, business, and subjective interpretation. From a cultural standpoint, profit goes beyond finances, intertwining with spiritual values, ethics, and societal contributions. Business practitioners adopting this philosophy view profit as a result of honest service, community empowerment, environmental conservation, and high ethical standards. Subjective interpretations vary, reflecting personal experiences and values. Benefits are seen as reflections of personal well-being, cultural contributions, community empowerment, and enriching relationships. The study suggests further research to explore integrating "Manunggaling Kawula Lan Gusti" in modern business. Understanding perceptions of businesses embracing these values can offer insights into their relevance and sustainability in contemporary contexts. Practically, businesses can draw inspiration from this research to develop more sustainable, ethical, and spiritually-oriented models, creating positive impacts financially, socially, and environmentally

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